Type:
Event/Gift Box Design

Services:
Product Design

Summary:
Faced with the challenge of engaging audiences during the COVID-19 pandemic, Charlie & Sprocket, an experiential marketing firm, partnered with me to create a memorable at-home experience in lieu of a typical live event. In collaboration with Spirit of York Distillery, I designed a multi-level gift box containing all the ingredients and instructions for an immersive cocktail-making experience. This thoughtful initiative, aptly named “The Spirit of Connection” aimed to foster human engagement during quarantine, allowing recipients to discover, sample, and enjoy Spirit of York products within an engaging and educational context. This gift box was nominated as a finalist in the 2022 Canadian Event Awards.

Video: Charlie & Sprocket